jwolthuis - 3:16 am on Dec 4, 2012 (gmt 0)

Still would like to hear the results, after the dust settles and the bills are paid.

How do you distinguish a 50%-off sale from your competitors, who are racing to the bottom? There is always someone who can price their stuff lower than you.

I'm aware of many brand-awareness and return-customer claims. I'm just asking if it's worth the personal sacrifice of 80-hour weeks after Black Friday to sell stuff near cost. How loyal will your customers be, once you raise your prices back to normal?