jrockfl - 8:11 pm on Dec 3, 2012 (gmt 0)

We had a 50% off sale compared to a 25% off sale last year.
In my opinion, it is not about the profit made on Black Friday, but more about brand awareness.

I'm more concerned with being able to have a sale like that and can scale our productivity and meet the demand and still ship out products in a timely manner.