buckworks - 2:52 pm on Oct 23, 2012 (gmt 0)

Yes, "cran" was just an example, but you're on the right track.

The syllable "cran" has no independent meaning in English, which is why I thought it made a good example.

But in the other language, "cran" is a real word whose meaning is so at odds with what the marketing message should be that it would have been a ticking time bomb for the brand.