buckworks - 4:33 am on Oct 22, 2012 (gmt 0)
If it were my business / my decision you could bet your boots I'd still be on the hunt for something else.
However, the decision makers don't seem to be seeing anything outside their own visions of sweetness and light.
will the proposed name really affect sales of this specific product in the client's specific market?
Yes, I'm convinced it would harm sales.
Users who didn't know what "cran" means would not be affected.
But for anyone who knew and was uncomfortable about it, it would be a lot harder for them to feel good about the products.