engine - 12:57 pm on Oct 11, 2012 (gmt 0)
European commissioner Neelie Kroes has accused members of the online industry of watering down a standard designed to protect consumers' privacy on the web.
Websites are under pressure to allow consumers much greater control over how they are tracked online.
But work undertaken by the World Wide Web Consortium (W3C) to create a Do Not Track (DNT) standard was "not going to plan", said Ms Kroes.
E.U. Commissioner Makes Clear, Do-Not-Track Must Be 'Rich and Meaningful' [bbc.co.uk]
In a speech at the Centre for European Policy Studies in Brussels, Ms Kroes, vice president for the digital agenda commission, said: "I said it in January, loud and clear. But, for the avoidance of doubt, I will say it again today, the DNT standard must be rich and meaningful enough to make a difference when it comes to protecting people's privacy."