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---- Shipping charges vs. Adding Shipping to Price


mattb - 5:56 pm on Oct 4, 2012 (gmt 0)


I think your test is a sound one. Our audience appears to accept a shipping charge as long as it is a fair one. And by fair, it has to be less than what it actually costs. Putting charges at or above actual cost can be perceived as a trust issue. The only way for you to find out is to try.


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