iJeep - 3:49 pm on Nov 16, 2005 (gmt 0)

There really isn't a cut-and-dry answer for every business on this topic.

We offer free shipping all year. We are in an industry with tons of competition with everybody selling pretty much the same brands on-line, catalog and retail. We are still able to make money doing this.

By offering free shipping we can obide by the MAP guidlines of manufacturers, still make money, and make shopping more appealing and simple for the customer.

If two reputable sites have the exact same item for about the same price, but shipping costs $50 at one and is free at another it is a no-brainer for the customer.

When I shop on-line I add the words "free shipping" to alot of my search queries....maybe people who don't offer free shipping don't know people do that.