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asher02 - 6:46 am on Nov 16, 2005 (gmt 0)
The problem is that there are always new players who are so eager to sell and do not take all costs into account.. For all of you who will say now "but my competitor is offering free shipping" Try to think of an creative way to offer a bonus that will make you stand out from your competitors. I for example always have a low cost product that look very attractive. I offer it as a gift with every purchase. so I stand out with minimum cost.
Usually when someone offer free shipping to stand out in the crowed it follows with all his competitors doing the same, so the benefit is gone so is some of your profit.