haggul - 10:09 am on Nov 15, 2005 (gmt 0)

I think that's wrong - when you sell branded stuff that is available at a host of other stores people will price compare on the ticket price of the item first and foremost. Even more so if you use the search comparison engines as part of your marketing. So if you up the price of an item to cover shipping then you might never even get the clicks....