Back to "free shipping"
I hope that everyone understands that Free Shipping is a failure of marketing or customer economics. It's a costly, lazy gimmick that publicly owned businesses do to make their quarterly figures when they've run out of options...as they did in the lates 90s when investor expectations were so high.
Remember, many execs still make their real money with company stock and options.
Free shipping may have some value, especially in clearing out junk inventory, but its about the last thing a sharp retailer should employ to boost sales.
Yeah, I read that article and my first reaction was to unload some internet and retailing stocks LOL