J_RaD - 4:33 pm on Sep 16, 2012 (gmt 0)

it depends on lots of things.

but if you aren't going to test sell thru and blindly post 1000 SKU's at BIN and hope and pray they sell... yes are stuck with a bill.

its the same as paying for PPC keywords that bring views but no sales... you don't keep paying for that.