diberry - 4:53 pm on Aug 5, 2012 (gmt 0)
Making it harder for your competition to turn a profit is a space leads to easier profitability for you in the long run.
Until someone comes along with lots of capital backing, and can afford to charge even less to run YOU out of the space.
Big brands can always go cheaper than small businesses, but smaller businesses can shine on perceived value and customer care. I think you'd be better off working on convincing people that your product is valuable and you care about your customers.