KevinC - 7:06 pm on Aug 2, 2012 (gmt 0)

if you try to play that game you will lose and possibly screw it up for the entire industry.

Once you sell that $1 product for $0.50 you've not changed the value of the product in the consumers eyes.

Its REALLY hard to go back up in price and as you grow you may find you can no longer keep the doors open selling at only $0.50.

Be very careful playing the "I'm cheapest" game, ultimately someone will be cheaper and you'll be in a bad position.