onlineleben - 6:01 am on Aug 2, 2012 (gmt 0)

Or maybe the thinking is wrong, maybe there's 100 buyers in the market at a 1.00 price point and there's 120 buyers in the market at a .50 price point and we're not taking anything away from the competition with the lower price...

Do a split test: keep your original price with the majority of your buyers and offer different prices to other parts of your audience. Find a pricepoint were you get the most out of your customers. This price could even be higher than your original one.