votrechien - 8:11 pm on Aug 1, 2012 (gmt 0)
You're making two assumptions:
1) You're likely assuming you get some other benefit by capturing more market share (obviously you realize lower profits as the end result isn't a good solution). Do you think you can get better pricing from your increased volume? Do you think you can drive your competition out and then increase your price?
2) You're assuming your competition won't lower their price accordingly. A race to the bottom is never a good race to be in.