jwolthuis - 5:28 pm on Aug 1, 2012 (gmt 0)
Making it harder for your competition to turn a profit...
I wouldn't get caught up with that. Several of my competitors are run at a loss, propped up by a spouse with a good day job. It that respect, their business is more like a hobby, to keep themselves busy, garner the respect of their peers, and to qualify for wholesale pricing on items for their personal enjoyment.
If you make less profit by selling twice as much, work twice as hard in the process, for the sake of making it "harder" for the next future ex-competitor, what have you gained? Pride? Ego?
There will always be competitors who price things to "make it harder for you" to turn a profit. When they go away, someone else will take their place. Playing a pricing game is just a race to the bottom.