timwilliams - 4:54 pm on Aug 1, 2012 (gmt 0)
Nope, "more money for less effort" trumps "big ego" every time.
Business is business, has nothing to do with ego. Making it harder for your competition to turn a profit is a space leads to easier profitability for you in the long run. If I stay happy making $x today and put no pressure on the people looking to eat my lunch they will eat my lunch.