timwilliams - 2:37 pm on Aug 1, 2012 (gmt 0)

97% one-off purchases.

we are typically at the top of the market for pricing, but we play in all price ranges. working on your car analogy, if there are 2 car prices, 10k and 20k, and there are 10 people that will be buying a car, 4 buy the 20k car and 6 buy the 10k car, if the 20k car lowers the price to 12k do they:
a. take some of the 10k car sellers buyers away
b. create new buyers in addition to the 10 already buying
c. both

likewise if the 20k car seller lowers their price to 9k do they:
a. take some of the 10k car sellers buyers away
b. create new buyers in addition to the 10 already buying
c. both