Automan_Empire - 2:35 am on Jun 22, 2012 (gmt 0)

Sounds like a new chapter for your business... chapter 11.

I think it could backfire; if customers see a familiar item on your site for above what they consider retail, it can create a perception that ALL items on your site are "expensive here" before they've shopped your unique items.

Pricing AT retail- "Loss leader" pricing only works if customers are very likely to purchase other normal-markup items, once drawn in by the loss-leader price.

Better to populate the store with products you can sell the usual way- buy low, sell high.