McMohan - 11:57 am on Jun 18, 2012 (gmt 0)
yes, I believe so Marshall.
I can see where this is going. Currently I see the PLA on main SERPs tagged "Shop for [keyword] on Google" Going forward, I guess Google wants to show only paid merchant feeds on its regular SERP under PLA and first results on "Shopping". Regular, unpaid feeds will come after paid PLA are exhausted.