jsinger - 2:06 am on Jun 8, 2012 (gmt 0)
I happened to be looking mostly under "Boats - by Dealers," and mostly at the expensive ones. I wouldn't call the ads spam. They generally focused on one boat for sale, but there was a link to the dealer's site which is natural when the product sells for $30k to >$100k.
Now I wonder whether a dealer could post an ad not specific to a particular boat, basically a listing that says "follow this link to our company site to see our entire inventory of boats."
Anyway, CL is really easy to use (much easier than Ebay), costs zip except for a very few situations and the worst that can happen is my ad will be yanked eventually.
Going to experiment and report back here. Want to see how much traffic a fairly generic ad (with discount coupon) brings into our site.