rocknbil - 5:13 pm on May 22, 2012 (gmt 0)
As far as Shopify I heard it is way too simple.
You heard? Have you tried it? It's simple because it's made for users, the antithesis of Dragento. It can create robust products, but what I absolutely love about it is it's a programmers' API. We can get in there and tweak it like you can Wordpress, and it has it's own basic programming language.
Second it's a full site solution, geared for eCommerce. You can create all your pages in it as well. You can customize your own themes and upload them, or edit them directly in the admin area.
You can customize URL's and make it SEO friendly. The only place it falls short, and it's not a bad one, is all static pages besides the main page are in /pages.
If there's one thing bad about it, it's this: it's hosted. There are limited backup options, but you can work in a scheme to download the database data (you already have the file system.)
I like it (and it's not often I'll say that,) it's a good midpoint between bloated over the top carts and basic user friendliness.