lucy24 - 1:01 am on May 7, 2012 (gmt 0)

Those 10% are the ones who call out to spouse OK, I'm placing the order!
whereupon spouse says We need to talk about this a little more
or Don't you remember? We maxed out that card for Great-Aunt Tillie's birthday!
or No, wait, they've got them on sale at evilcompetitor dot com.

Uhm. I guess it depends on what you're selling.