toplisek - 11:17 am on May 4, 2012 (gmt 0)
In the start: you have many usability issues. If you use Magento than you are connected to technical issues and usability issues.
This is just technical part.
You have quoted:
1000 potential customers visited the site without buying.
1. You need different location ads (EU, USA). As EU has many languages, please start soon as possible many languages. If you persist on AdWords campaign, than you should target to specific country and measure results.
2. Your shop website is actually basic shop website. Try to improve marketing ads to specific population.
3. Many clients ask if we have 1 million visits, will this count (sales)?
Actually 1 million visits will not work if you do not improve marketing efforts. Some of the best web marketing teams create 40.000 monthly leads. You are talking about 1000 visits. Do you have these leads (name, e-mail, demographics, industry, search queries) in your system (Magento, CRM) or it is just Google Analytics.
4. Try to define exact goals. You will see some interesting things that you did not know.
Let us know if this is better. You see it is not so simple reply.