bo_lochness - 10:31 am on May 4, 2012 (gmt 0) [edited by: lorax at 11:23 am (utc) on May 4, 2012]
I am new to the WebmasterWorld and need your help with my recently launched ecommerce site. Here's my story:
Business: I've been running a local gallery, and now I am putting up a site to sell my paintings. What I am selling are replicas of classical oil paintings (those in public domain of course). The business is verified as I can see there are a lot of similar sites on the Internet.
Site: With the help of someone, I have the site up and running with Magento, a slightly redesigned layout (from modern theme), 20000+ paintings, all with photos and difference sizes for customers to choose from. My terms are quite typical: paintings are delivered within 2 weeks, free shipping worldwide, 7 days money back guarantee... Current instant payment method is Paypal (wire transfer, checks... are available too).
Traffic: At the moment I am advertising on Adwords exclusively. My keywords and ads text are highly targeted and clear. For example my keyword is painting name PLUS artist name, and my ads look like this:
Mona Lisa replica
Get a replica of "Mona Lisa"
by da Vinci for $150. Free S&H
I am advertising to my target market (US, EU)
Old customers: I want a completely separate business and is not advertising this to my local customers due to different pricing structure.
Result: After one week, I still haven't got any order! I sent almost 1000 visitors to the site after spending the amount of adversing money which can only be covered by 10 sales.
Help me please: As far as I understand, as my traffic is highly targeted and the business is verified (that's what I am thinking at least, please correct me if I am wrong), the problem must be at MY SITE. 1000 visits without a conversion is killing me. Of course it's only 1 week and customer may return, but the rate is still too bad.
I am a complete newbie to ecommerce so all ideas are highly appreciated.
[edit reason] no URLs please [/edit]
[edited by: lorax at 11:23 am (utc) on May 4, 2012]