RhinoFish - 6:42 pm on Apr 8, 2012 (gmt 0)
the results you see in SERPS may not be indicative of what most people see.
location targeting has two aspects -- location and intent. it's not quite this simple, but good enough:
location = where they are
intent = what they said in their search
you can do the targeting you mentioned, intent=yes, location=no.
use the combinations of:
+location targeting method