In my experience, there's no shortcuts. The only tried and true road to success is good products, good service, and good communication. If you have all those, you can forget about most of the other stuff, and sometimes even forget a little bit about prices. I spend virtually zero time worrying about SEO. I looked at my site through Google on a fresh machine the other day and was surprised at how many times I ranked top for certain items. Surprised, since I made no effort to rank top. I think that kind of just happens by itself if you really have something to offer. And you are right... I manufacture most of my stuff, and you automatically distance yourself from 80% of the other guys out there by doing that. As long as you can come up with good products. But I would not do the China thing. That ship has sailed in my opinion. I believe there will be a "Made in the US" resurgence, and the evidence is already there that it's happening. Why sell 500 poor quality things when you can sell 100 good ones for a better price and make the same money? But they do have to be better quality.