cliffud - 7:25 pm on Apr 2, 2012 (gmt 0)
jrockfl, glad to see you chime in on this thread. Good idea with the aggressive marketing via bloggers and youtube personalities.
BaseballGuy, I used to sell clothes on eBay back in 1999 and I know what you mean about having a great turnaround of product but the game you're in now with this eCommerce site and the eBay/Goodwill game you used to play is MUCH different.
With your costs now 10x higher and your sales price nearly HALF of what your eBay sales used to be, it's clear you're going to have to work on lowering your costs or building more perceived value so you can ask for more money for each dress.
If you need sourcing help, let me know. I'm out here in China already and have some contacts who currently export to Japan.
One more idea for organic traffic... check around and see if you can buy any old competitors' url... I just picked up one of my competitors' url and 301'd it to mine. Can't wait for the SERPS to eat it up. :)