cliffud - 4:25 pm on Apr 1, 2012 (gmt 0)
I don't know what your other costs are involved with these dresses but if you can sell them for $14-15 for the next month or two to gain some convinced customers, who will hopefully share their experience, then that might be a good move.
Also, have you checked eBay to see if other people are already dumping these products on the market? That could be a major problem.
Basic strategy, dump volume product at cheap prices, drive out competitors, raise prices once competitors are gone.
Like I said, I don't know your business or comfort threshold but maybe it needs to be a volume game where you're making $4 off 20 dresses sold vs $10 off 2-3 dresses.
I've been thinking about doing a volume-oriented project recently so I am more comfortable with working off a smaller margin. Additionally, I've moved to China / Hong Kong to lower my living costs and be closer to widgets in general.