piatkow - 8:59 am on Apr 1, 2012 (gmt 0)
1) are there any bad reviews of the site floating around in online forums?
3) are you just waiting for organic traffic?
Bad reviews hang around for a long time. A company that I deal with had a bad patch about five years ago. They brought in new management and turned the quality of service right round but if you search on them the old bad reviews from that time still come on page 1 in the SERPS. (Of course the tinyest glitch that occurs, or an issue that is outside of their control and somebody adds a comment to those old reviews keeping them fresh!)
With regard to marketing, don't get into a mindset that views the web site as the product. You are selling womens clothes, the site is just the current location of your shop.