6 months ago I purchased an (women's apparel) eCommerce site that was 8 years old. The original owners had not changed the atrocious design in over 8 years.
I got the site for a steal, as they were barely making 1 sale a week and have pretty much given up on it.
Flash forward 6 months, almost $20k in coder/designer fees (and $10k more in inventory) and my Google traffic is the same as it was back when I purchased it.
The site still makes *maybe* 2 sales a week.
I set up a Facebook/Google Plus/Twitter account 2 weeks ago and try to update them semi-regularly.
I'm very familiar with SEO (made a small fortune doing affiliate marketing) and have gingerly been building links here and there coupled with the occasional press release.
I'm in the process of adding new products from new manufacturers.
My question is this: Am I being too impatient, in thinking that the sales/traffic should start coming immediately? Even though they aren't?
1. New inventory
2. New and better site redesign
3. Better navigation
4. Better product descriptions
5. Better banners on the home page
6. Approved by the BBB and have their logo and the Comodo logo pointing to their respective pages.
7. The site looks "trustworthy".
8. Lowered the prices on some items, raised the prices on others.
Yet.....still maybe 2 sales a week? Anyone familiar with the women's apparel industry? I only sell "off brand" names, as do my competitors. My competitor's websites look like trash....yet they are ranking on the 1st page of Google for highly competitive keywords.
My site just "came together" a few weeks ago....it's been a long hard road to get it to this point.
I don't know whether this post is a rant/bitch/plea for help?
thanks if you guys can give me some hope. Or is eCommerce getting harder and harder and only the top dogs will survive? Can a small guy like myself make it?
All of my competitors (with the exception of 3-4 "big box" brand names) are all "mom and pop".....albeit "mom and pop who are making $30-$60k/month"
/edit: I accidentally a parenthesis.