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---- Fear - A Primary Reason For The Decline In Sales


rmjvol - 5:33 pm on Oct 28, 2005 (gmt 0)


Concern about privacy & ID theft? Sure, we'd all say yes to some degree. Is ecom going to die anytime soon? Hardly.

One of my recent ecomm projects has an average sale of about $500. We've got a live chat option but no phone number on the site. It's been really interesting for me to occasionally work the live chat and interact with customers in the buying process.

I've seen a surprising number of older buyers who state that they've never bought anything on the web before. That's encouraging. There's the occasional question about "how secure" is the order but almost all those asking end up placing an order. Also have people asking for a phone number to place the order but, again, almost all those who ask that question end up placing an order online.


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