Planet13 - 3:44 am on Feb 16, 2012 (gmt 0)
Just some rambling here, so you may want to take this with a grain of salt, but...
- Read up on Value Proposition. Learn different ways of conveying it to your customers / potential customers.
- People are motivated by either getting things they like or avoiding things they don't like. So maybe in your description, you can list mostly the benefits of getting it and list a couple of the negatives people will AVOID by buying your product.
So maybe your description could be like, sentence 1 = get positive, sentence 2 = get positive, sentence 3 = avoid negative, sentence 4 = get positive, sentence 5 = get positive, sentence 6 = avoid negative, etc...
- Another point: know your customers like the back of your hand. What BRANDS of make up do they buy? Where do they buy their make up? What shows do they watch? What do they eat? What hobbies do they participate in?
Again, just take this for what it is worth.