buckworks - 7:39 pm on Feb 15, 2012 (gmt 0)
Fact of life: no matter how great the quality, these price points will be painfully high for average gals.
So you'll likely get a better conversion rate if you figure out ways to target the beauty fanatics in the luxury market rather than the general population.
You should do more about selling the benefits. You've said more in this thread about why the product is wonderful than I found in a look around the site.
Give us more pictures, give us more text, show us the benefits. Give us emotional reasons to fall in love with this thing and back it up with logical reasons so we can justify the splurge to ourselves.