macker123 - 8:40 pm on Feb 13, 2012 (gmt 0)
I accept negative comments, those help too ;)
Ya those you see on amazon etc are considerably lower quality. You usually can see glue bubbles. They use thinner materials and the units many times will get out of shape and hard to use over time. Drawers dont pull out smooth. They also dont look as clear. My wife initially owned one of those and they are kinda crap compared side by side.
There are typically two types of potential buyers: either someone who is looking for a good deal and will typically balk at paying $200 - $300 and go elsewhere looking for a bargain and then there are the potential buyers who fall in love with the idea of having a quality product that will provide many years of use and look much better.
If you feel this way, obviously others will too. I need to do a better job of selling "why us".
I was thinking a whole wack of pictures with different angles and full of products to show off all the benefits of our product. Something like what Apple does at the bottom of many of their product pages where they just hammer you with benefit after benefit until you stop scrolling down.
It is like the difference between a Kia and a Lexus. We are the Lexus. Selling it as an "investment" may work well. I have found some great studies online that talk about how much time and money women spend on beauty. One study says the average women spends $164k in their lifetime on beauty products. Yikes! $200 - $300 doesnt sound too much to keep it organized and looking good. My wife saves a boatload of time using our product.
If anyone has any solid experience in implementing something similar or knows someone who does feel free to PM. I am willing to pay for the right services.