onlineleben - 3:12 pm on Feb 13, 2012 (gmt 0)
This is pretty targetted traffic. Obviously a horrible conversion so far.
when only 1.3% of your visitors (22 out of 1687) add something to the cart, there seems to be something wrong with the messages you relay. Have a look at the adwords ads you receive clicks on and check if the message in them is related to buying. My experience from past campaigns is that the more targeted you get (and here I mean sales orientated) the better for you. You will probably have less clicks, but the conversion to 'add to cart' will probably be higher. People clicking and just checking out your site for information purposes will not come that often anymore.