Hey Everyone, thanks for all the replies. It really helps.
I am totally onboard with finding a way to compare our product side by side with the competitor and totally will, I am just trying to get the website tweaked a bit with split tests etc before starting that.
Hard to get some split tests without many sales though....
- 2 sales
- 1687 adwords clicks purchased.
- 14% returning visitors everyday on average
- bounce rate, time on site and average pageviews have all gotten about 20-30% worse since the first few days.
- add to carts are 8 uniques and 22 overall
This is pretty targetted traffic. Obviously a horrible conversion so far. It has been 10 days so far with each day getting give or take equal traffic.
I just started a FB ad campaign targetting my demographic but only the richest areas of the US thinking perhaps price is an issue with the general public.
To me it seems trust and complacency could be issues with a product like this and the price. I am starting to get some social media up and running, more and better details on product page and I am going to solicit testimonials from purchasers 21 days after purchase.
My thoughts are once I get some credibility conversion will rise and people will not be so concerned about the price.