Planet13 - 6:13 pm on Feb 12, 2012 (gmt 0)
Also, putting a phone number on the website (if it's manageable for you) can determine anything affect the purchase decision pretty quick.
If you can get a toll free number for little money,it is even better.
You mentioned that if people could compare your site to your competitor's, then your site would be favored.
So now the question is, how do you get your site out there so that it IS compared side by side with your competitor's site?