Yup, US traffic. Buying keywords that are highly targetted towards my demographic.
With a $200 - $300 price it is expensive for the product that I am selling, however this demographic spends lots of money on similar things in the demographic. There is virtually no competition.
Perhaps doing a better job of upselling the perceived value, instead of them just seeing the price.
Anybody have success in moving the price and add to cart down the page for expensive items so you can presell them first a little, to build some perceived value?