JackieBlue - 6:00 pm on Jan 18, 2012 (gmt 0)

Hi folks. I am thinking about using some mini ecommerce sites to market our products and wondered if there is any benefits to this strategy. We currently sell about 1000-2000 items in a specific niche. There are several sub niches that make up the majority of our products. What I am thinking about doing is breaking these down and offering. Example (none of this is real):

Jackie's Office Supplies is a our main site. It sells pens, paper, binders, etc.

Jackies has an opportunity to sell on a micro site, such as
PencilWarehouse.com.

Is there any benefit to offering a subset of products on a specific domain? Thanks!