we recently dropped our merchant account and it felt extremely good. i mean really good. all the whiz-bang fees every month drove me crazy! the monthly statements were confusing, on purpose, so it was hard to tell what we were really paying them. the monthly fee, the swipe fees, the per transaction fee, fraud fees, etc.., etc..., it was crazy! what did all the fees add up to as a % of each sale? i still don't know. i don't care. i have moved on.
now, we are doing purely amazon payments, paypal payments, etc.. and sales are better than ever. i don't ever want a "traditional" merchant account ever again. i want my fees to be very clear and easy to understand, that is all.
if you have the right product at the right price, your customer will be flexible how they submit their online payment.