Planet13 - 6:56 am on Jan 3, 2012 (gmt 0)
How expensive are the products that the client sells? Are they pretty pricy?
It might be a good idea to put the names and emails of the people who contact them down in the calendar and follow up with them a week later and ask;
"Hi Joe, you wrote / phoned us a while back and I was wondering if you ever fond the web site of the widget dealer you were looking for? I really hope so.
Anyway, just wanted to check in because we got some really nice new widgets in stock and that totally reminded me of your email / phone call last week. You can see the new widgets we got by clicking here...
BTW: We pride ourselves on our customer service, and if you think we were helpful in you finding the website you were looking for, we hope you will Like our FaceBook page here..."
Anyway, it's just a thought about how you MIGHT be able to turn a contact into a marketing opportunity as well. I don't know if it is going to be efficient though; you could have most of it boilerplate, I guess.