piatkow - 9:45 am on Dec 22, 2011 (gmt 0)
You want their sales next year or not? This is an opportunity, all you have to do is put in some hours. How hard is that?
There are two factors affecting Christmas delivery:
1. How quickly you can translate an order into a package ready for shipment
2. How quickly the carrier can deliver
I don't know about the US but over here anything not shipped by last weekend is unlikely to arrive on time no matter how many hours the merchant puts in.
The issue isn't so much with the merchant as with customer expectation of ecommerce. Many people seem to think that because they can place an order at 3am on a Sunday morning that the whole end to end shipment process will initiate immediately at 3am. Little technicalities like the fact that the carrier doesn't work on Sundays or that the post takes longer at Christmas are ignored.