dpd1 - 9:32 pm on Dec 7, 2011 (gmt 0)
Obviously it's something that can be manipulated like everything else. But you better be fairly good at it, or people will see through it. Unfortunately, not all people will. I've noticed a couple products on Amazon, where it was nothing but good reviews. Then I noticed all the reviewers had only done that one review. Hmm.
Kind of a comical situation I had the other day with this... I was looking for a service in my area. I found one and emailed them a question. A guy named Alex sent me a response fairly quickly. I thought... OK, that's a good sign. I was almost ready to go with them, but I happen to see them on Yelp. Right at the top is this sickeningly positive review from an "Alex". Then I go two other places and see sparkling reviews from an "Alex". lol Talk about shooting yourself in the foot. The best part was... On his reply I asked him to email me the forms so I could fill them out and bring them in. He never did. So maybe some owners should spend less time with fake reviews, and just spend more time running their business in the first place.