Marshall - 5:39 pm on Dec 7, 2011 (gmt 0)
I wasn't looking for a "how to avoid" discussion as I am sure there are many companies that genuinely rate well. And my client has a near perfect seller rating as well, all of which I know are legitimate. I am simply addressing the issue on the possibility and ease of altering reviews, nothing more. As I mentioned, I find it hard to believe that a person who had something negative to say as I pointed out above, would give a company 5 stars. To believe that every review is legitimate is naive at best, foolish at worst.