The title should read: Ecomerce where is it going when I sell the same exact product as Amazon/Google.
The answer is:
Unless you get a competitive advantage, you are screwed. They have size/organization/funding/brand awareness... they have a huge competitive advantage over you/us.
My answer to the competitive advantage is:
I have ME. If I have a supplier that I want to keep... I can walk over there meet the principles... shoot the #*$!... take out to lunch... and talk about the Amazon problem. Potentially negotiate the good rates... I can produce higher quality content... by focusing my energy on the product... etc.
The days of getting a product and posting it online are numbered.... They always have been. Google/Amazon is WAY more efficient at building crappy web pages than we will ever be.
The way to beat the big guys is to find the weakness and develop the competitive advantage. You don't think there are some complacent suppliers out there that want to diversify their sales from Amazon (alone) to other online merchants? You don't think you can produce better, more succinct web pages?
Best of luck! Stop posting products to the web... and start building AWESOME resources for people to research/buy products @ your store. Drop the suppliers that you don't have time to build that relationship with... etc. etc. etc.
Some day, after Amazon realizes that they don't have YOU... they'll want to BUY you. That is, if you apply yourself and actually build a better store!