Amazon's latest snafu with the price check app deal, is a good example of a typical 'big guys' mistake. They've hit that point where they're so big, that they basically think they're bullet proof, and can do anything they want with no repercussions. Whoops... Guess not. This latest idea of theirs seems to be blowing up in their face a bit. It's that sort of corporate arrogance that got MS cut off at the knees by the gov, way back when.