Marshall - 6:09 am on Dec 3, 2011 (gmt 0)
I see by the article who Google is thinking of testing this with GAP, Macy's and Office Max, which I'm sure are just a few they are in discussion with.
I believe this relates directly to a remark I made in another thread: Organic search results on Google are favoring big companies regardless of the relevance and quality of their content. Personally, I see a trend here where Google will only be interested in and favor companies they can make big profits with.
I'm starting to feel like a local brick and mortar does when WalMart opens in the area - screwed.
EDIT - ADD
I just noticed another thread "Google's highly profitable secret war against small businesses" [webmasterworld.com ]
The article referenced from ZDNET [zdnet.com ] states:
"It [Google] wants to be the main affiliate for online sales of branded products and that's why its organic search results heavily favor large companies — the brand owners."
It's what I've been saying for quite a while.