CPC_Andrew - 9:46 pm on Nov 29, 2011 (gmt 0)
@olimits7 I'd encourage you to rethink how you perceive customer service. Certainly the instant value of some of those seemingly pointless questions from your customers may be small or nil, but like dpd1 said, it's really a brand and reputation builder that can lead to lots of business in the future.
If you rethink of your customer service strategy as a brand builder and not a time waster I think that mindset will go a long way. How can you make your customer service even more comprehensive? Can you give coupons to customers that ask questions?
Weird thought, but you might be surprised with the results. Just one idea of many when you think of customer service as a brand building machine.