wheel - 11:38 am on Nov 22, 2011 (gmt 0)

So we all have different needs and different priorities. When I'm working 7 days a week (mainly on production)... something like my address being on the site, honestly just never seemed like a huge deal to me. That's not to say I didn't think about it, or think that it was great that it wasn't on there. It just wasn't that high on the list.

Here's the thing. All those little things that you think don't make much difference? They add up and become a huge thing.

Earlier this year my site wasn't converting like I knew it should. I contacted some high end conversion specialist and basically got pointed to a place where some regular users tested out my site.

None of those testers said anything was seriously wrong with the site. But they ALL said there was a handful of tiny things wrong. And I already knew there was a few things wrong - things that didn't make much difference.

My testimonials were buried. I knew that. They were there if you looked.

My media mentions didn't link out. I knew that, figured nobody knew, and was hoarding PR.

etc.

All I did was make a few little trust changes like that, and my conversions increased immediately and noticeably - I believe multiples more.

Nothing wrong with the site, just a few little trust issues. In other words, it's more serious than you think - based on my experience.